See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and reduce your credit card processing costs—a critical advantage for Huntington Ashland's retail, hospitality, and service businesses operating across Downtown, the 16th Street corridor, and beyond.
How the Cash Discount Program Works
In Huntington’s bustling healthcare sector, retail corridors, and university-adjacent businesses, cash remains king—especially among the diverse workforce of hospital shift workers, Marshall University students, and professionals moving through Downtown Huntington and the Third Avenue commercial district. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, giving them an instant reward. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Huntington’s diverse economy—spanning healthcare systems like Cabell Huntington Hospital and St. Mary’s Medical Center, Marshall University operations, and regional manufacturing—means your business faces significant credit card processing costs. Drastically reduce or eliminate these expenses altogether.Increase Profit Margins
Whether you operate in the bustling Third Avenue commercial district, near Pullman Square, or serve the shift workers and students flowing through downtown, keeping more of each sale strengthens your bottom line without raising prices.Encourage Cash Payments
Huntington’s workforce—college students at Marshall, hospital staff working around the clock, industrial employees, and regional visitors—demonstrates strong cash usage patterns, especially in service and hospitality sectors. Incentivize these cash-preferring customers and reduce chargebacks simultaneously.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, protecting your business as you serve Huntington’s diverse customer base across neighborhoods from Highlawn to Guyandotte and the Ritter Park area.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Huntington business—especially if you serve the hospital workers, university students, and shift-based crews who drive cash transactions across our city.
CashVue’s Cash Discount Program eliminates processing fees entirely, letting retailers, restaurants, and service providers in Downtown Huntington, the 16th Street corridor, and around Pullman Square reclaim margins that typically disappear to card networks.
Contact Us Today to eliminate processing costs and build a cash-friendly operation that resonates with Huntington’s workforce—from Marshall University students to Cabell Huntington Hospital staff and the regional logistics teams passing through our tri-state hub.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Huntington Ashland businesses—from the retail shops along Third Avenue to the hospitality venues near Pullman Square—can confidently adopt this strategy without regulatory concerns.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for Huntington Ashland merchants operating on tight margins, whether you’re a healthcare provider near Cabell Huntington Hospital, a restaurant in the Guyandotte district, or a convenience store serving Marshall University students.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Given Huntington Ashland’s strong cash usage patterns among shift workers at medical facilities and college students throughout the Ritter Park and Central City areas, transparency builds trust and encourages the cash transactions you’re incentivizing.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Huntington Ashland accounting practices remain unchanged, simplifying adoption for professional service firms and regional distribution centers across the tri-state area.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Huntington Ashland, this includes the chemical production and steel manufacturing operations in surrounding industrial zones, downtown service providers, hospitality businesses drawing visitors to the Keith-Albee Performing Arts Center and Camden Park, and food service operators catering to the sustained foot traffic from hospital staff working multiple shifts and university-affiliated populations.
